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A bus company is refusing to ditch an advertising campaign featuring 'sexy matrons' for its hospital bus routes - despite calls to pull the ads which are considered demeaning to the nursing profession. Nurses at the Worcestershire Royal Hospital, where the number 37 runs to, are up in arms about the image which depicts a 'carry on' style matron dressed in a figure hugging outfit.
Shaunee Irvine, a nurse at the hospital said: "Using this kind of imagery to portray nurses is clichéd and, frankly, an insult to the intelligence of most people, and it's clear that it demeans nurses and devalues the nursing profession"
However, it seems that these strong views are not held by all as it's claimed that a group of nurses actually vetted the advert before it was approved.
With the environmental message of ditching your car for public transport coupled with the issue of parking spaces in short supply at the hospital, the lure of the naughty nurse was deemed to be funny and a light-hearted way of putting across a public message.
What do you think? Is it a bit of harmless fun or should the bus company pull the ads?
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